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I hope that the chemicals used in the process are safe for the environment.
It sounds amazing to use 90%less land - but what is the actual carbon footprint of this process. I would love to see a negative number!
Hard to say, since ‘raw materials’ could be, well anything I suppose, but seems probably the process isn’t using horrible toxins, or anything
Plus, sounds like even if it’s not perfect, might be better than that.