I don’t know if it’s true or not, but I’ve heard a rough proxy for modest success “above breakeven” in the indie sphere is 1,000+ reviews.
The chart doesn’t break out the 1,000+ review count band, but it looks like under 5% of the 19,000 games released in 2025 on Steam were even able to go above 500 review count.
The 1,000+ review count band as a measure of success does make sense in a back of the napkin kind of way.
Assuming 5% of buyers leave a review, that would be 20,000 in sales. At a net unit revenue of $10 (after Steam’s cut and the payment processor), that would be $200 K net revenue.
An unfortunate ‘secret’ for most indie titles is that the vast majority of their sales are on discount, usually during launch or one of the big week long sales. Not a lot of people buy indie games at full sticker price unless its a pretty high quality title.
So your $200K net revenue would be at absolute max, but is realistically ~50-80% of that.
Assuming 5% of buyers leave a review, that would be 20,000 in sales. At a net unit revenue of $10 (after Steam’s cut and the payment processor), that would be $200 K net revenue.
A unit revenue of $10 means your product is going for ~15 base price. I don’t know about you, but I rarely buy stuff above $10 anymore. So like the other guy said, you’re looking at like half of that based on people buying during sales.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: [email protected]
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
Rules
1. Submissions have to be related to games
Video games, tabletop, or otherwise. Posts not related to games will be deleted.
This community is focused on games, of all kinds. Any news item or discussion should be related to gaming in some way.
2. No bigotry or harassment, be civil
No bigotry, hardline stance. Try not to get too heated when entering into a discussion or debate.
We are here to talk and discuss about one of our passions, not fight or be exposed to hate. Posts or responses that are hateful will be deleted to keep the atmosphere good. If repeatedly violated, not only will the comment be deleted but a ban will be handed out as well. We judge each case individually.
3. No excessive self-promotion
Try to keep it to 10% self-promotion / 90% other stuff in your post history.
This is to prevent people from posting for the sole purpose of promoting their own website or social media account.
4. Stay on-topic; no memes, funny videos, giveaways, reposts, or low-effort posts
This community is mostly for discussion and news. Remember to search for the thing you’re submitting before posting to see if it’s already been posted.
We want to keep the quality of posts high. Therefore, memes, funny videos, low-effort posts and reposts are not allowed. We prohibit giveaways because we cannot be sure that the person holding the giveaway will actually do what they promise.
5. Mark Spoilers and NSFW
Make sure to mark your stuff or it may be removed.
No one wants to be spoiled. Therefore, always mark spoilers. Similarly mark NSFW, in case anyone is browsing in a public space or at work.
6. No linking to piracy
Don’t share it here, there are other places to find it. Discussion of piracy is fine.
We don’t want us moderators or the admins of lemmy.world to get in trouble for linking to piracy. Therefore, any link to piracy will be removed. Discussion of it is of course allowed.
I don’t know if it’s true or not, but I’ve heard a rough proxy for modest success “above breakeven” in the indie sphere is 1,000+ reviews.
The chart doesn’t break out the 1,000+ review count band, but it looks like under 5% of the 19,000 games released in 2025 on Steam were even able to go above 500 review count.
The 1,000+ review count band as a measure of success does make sense in a back of the napkin kind of way.
Assuming 5% of buyers leave a review, that would be 20,000 in sales. At a net unit revenue of $10 (after Steam’s cut and the payment processor), that would be $200 K net revenue.
An unfortunate ‘secret’ for most indie titles is that the vast majority of their sales are on discount, usually during launch or one of the big week long sales. Not a lot of people buy indie games at full sticker price unless its a pretty high quality title.
So your $200K net revenue would be at absolute max, but is realistically ~50-80% of that.
That’s fair. A blended net revenue per unit figure of $10 might actually be high.
A unit revenue of $10 means your product is going for ~15 base price. I don’t know about you, but I rarely buy stuff above $10 anymore. So like the other guy said, you’re looking at like half of that based on people buying during sales.