Controversial horror game Horses is the top-selling new game on GOG even as it gets kicked off the Humble Store one day after launch
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Horses is proving to be something of a surprise hit, at least on the storefronts where you can still buy it.
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It would be an extremely risky strategy. The studio’s whole portfolio are offbeat shortforms (indeed one of the higher profile indie devs) and I don’t think getting banned from Steam and losing sales there was something they anticipated. Using this for publicity is plan B for damage control, never has been plan A.

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The steam ban was ages ago, the news was recent. They decided to go loud about the steam ban as they released, its clearly pr. I dont think they got banned intentionally but the differwnce is a little academic when you cry this loudly about it.

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its clearly pr

Yes, as I said, plan B. Do you expect the studio to say “ok fuck it, let’s close up” when they projected a huge loss of sales after Steam denied their release?

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