"We knew we were asking for unusual things," says Newell, "and Oceanco embraced it with open arms."
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How DO you force the competition to be better? Because EGS plain sucks.

The price fixing part is an issue, but they don’t technically do any illegal price fixing. They just say they don’t want to see your game cheaper elsewhere - you can drop prices elsewhere AND on Steam though.

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The price fixing part is an issue, but they don’t technically do any illegal price fixing. They just say they don’t want to see your game cheaper elsewhere - you can drop prices elsewhere AND on Steam though.

I mean, if Amazon or Walmart tell a supplier “we’re doubling our cut, but you can’t price any lower in cheaper stores. Don’t like it? We will drop your brand and ruin you,” people scream bloody murder.

…Because that’s exactly what Amazon and Walmart do! It’s awful, and it’s not okay if Valve does it either.

EGS is a victim of Sweeney’s absolutely massive ego, but still, I think they’d have gotten a lot more business if every game on there was 20% cheaper. No one can compete with Steam on software features at this point, so it’s either niche angles (like GoG being DRM free), discount stores (eg key resellers), or ‘1st’ party discount shops like EGS could be.

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