The ABC is shutting down almost all of its official accounts on Twitter – now known as X under Elon Musk’s ownership – citing “toxic interactions”, cost and better interaction with ABC content on other social media platforms.
There will only be four remaining official ABC accounts: @abcnews, @abcsport, @abcchinese and the master @abcaustralia account. ABC Chinese reaches Chinese-speaking audiences on X.
“Starting from today, other ABC accounts will be discontinued,” the ABC managing director, David Anderson, has told staff.
So they’re keeping their main, largest accounts alive.
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Title is a bit misleading:
So they’re keeping their main, largest accounts alive.
Having 4 active accounts is anything but leaving the platform. Hell, I thought they had a single account they are giving up (like most companies).
What bullshit.
Exactly, any other time that would be called consolidation … but that doesn’t drive engagement so we will say leaving. …
Ignoring also it’s Australia instead of America broadcast channel… Which most people would assume.
Such a non story.