"More than likely the person buying your game is not going to play it."
Obinice
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I wondered which studio would be bold enough to do blatantly insult an entire marketplace of potential customers, but it’s just some guy.

Chris Zukowski.

I am a game marketing consultant and strategist. I have helped Games-as-a-Service companies, indie publishers, and small to single-person teams understand their audience and communicate with them in a more personal way.

Funny way to communicate with your clients audience mate, calling us all “a bunch of drunken sailors”…

I specialize in optimizing your marketing for the Steam algorithm

Ah, so you’re part of the reason nothing has a soul any more. Got it.

Coelacanth
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Bill Hicks evergreen marketing bit is as relevant now as it was in the 80s.

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