Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.
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Given that they offer half the fees of Valve, it’s more like 'we don’t want to keep having to pay Valve 30% of our entire Revenue on every game we want to sell when we can make a profit running a store that charged half as much.
Good thing that most publishers don’t pay 30% on Steam, they get a better deal the more they sell. And Valve does a lot to help games sell better, such as not having an awful client.