A month later, Japan’s cheap new PS5 rental service is still proving successful, with 200 locations renting out consoles at 100% capacity  - AUTOMATON WEST
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GEO's cheap PS5 rental service was a big hit when it first launched (on the same day as Monster Hunter Wilds), but a month later, it's still proving popular.

When I was a kid in the 80s this sort of business model was common with TVs and video recorders, then with early PCs. The machines were too expensive for many people to buy, so they’d rent instead. Cheaper consumer electronics killed this off, but as living standards get tighter maybe we’ll start seeing rentals becoming a thing again.

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