"The 1.7 million customers who originated from a top 2023 release went on to enjoy more than 141 million hours of playtime in additional games"
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Would that even count as a “whale”?

Less than 20 dollars per user on “microtransactions” which the article goes on to define as “in-game transactions”. And 73 dollars on direct steam purchases of games/DLC which very well could just be a single newly released game.

So… one “battle pass” or two or three cosmetics for a live game and a new game or a season pass or two of DLC for an older one?

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