The 1.7 million customers who originated from a top 2023 release
This wording is a bit strange, are they tracking the new steam accounts that signed up to buy a specific 2023 title (like Baldur’s Gate 3, Hogwarts Legacy, or Starfield)?
If so it says more about the specific demographic attracted to that unknown title than it does about Steam in general.
To gather data illustrating the effectiveness of that approach, we went all the way back to 2023 and identified the biggest 20 releases of that year. We looked at every new first-time purchaser generated by those products (that is, an account making a purchase, or redeeming a Steam key, for the first time) for a total of 1.7 million new users.
Yeah, that’s a bit strange. Not everyone starts their account by a big game. My current steam account is quite old and first games were the ones I could afford back then as a student: indie titles, freebies, maybe one big game at some point. My previous account was only for HL / CS.
You are not logged in. However you can subscribe from another Fediverse account, for example Lemmy or Mastodon. To do this, paste the following into the search field of your instance: [email protected]
Welcome to the largest gaming community on Lemmy! Discussion for all kinds of games. Video games, tabletop games, card games etc.
This wording is a bit strange, are they tracking the new steam accounts that signed up to buy a specific 2023 title (like Baldur’s Gate 3, Hogwarts Legacy, or Starfield)?
If so it says more about the specific demographic attracted to that unknown title than it does about Steam in general.
Edit:
The methodology is explained here:
https://store.steampowered.com/news/group/4145017/view/751641001553035271
Yeah, that’s a bit strange. Not everyone starts their account by a big game. My current steam account is quite old and first games were the ones I could afford back then as a student: indie titles, freebies, maybe one big game at some point. My previous account was only for HL / CS.