Everything except making a store people wanted to use? Ethan Evans, who was previously Vice President of Prime Gaming at Amazon, has a short retrospective of trying to take on Steam.
Video game news oriented community. No NanoUFO is not a bot :)
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My goal is just to have a community where people can go and see what new game news is out for the day and comment on it.
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Which means that’s an area where they could’ve tried to set themselves apart from Steam.
Those are terms set by the games publishers, Steam and other platforms pass them on to the customer. The only platform big enough to strongarm publishers to not do that is Steam, but it would definitely make some publishers pull out of Steam completely.