The consensus seems to be that AMD priced their cards higher expecting Nvidia to price higher than they did.
Then Nvidia priced lower than they expected (still too expensive imo) and AMD needed to react and price their card cheaper. Problem is retailers already paid for shipments so AMD needed to settle some sort of reimbursement process for the soon to be out of pocket retailers.
This was a big issue for them, but also they realised they could generate more frames if they wanted to, and match Nvidia so they would be able to also claim crazy high FPS figures (it’s all nonsense, we care about raster performance).
To be able to do this they needed a couple of months to dev and test it before reviewers get it.
So delaying launch let’s them solve both problems with the extra time, but in reality they are missing a window to gain market advantage while also being able to align the narrative with what gamers care about (pure raster performance).
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The consensus seems to be that AMD priced their cards higher expecting Nvidia to price higher than they did.
Then Nvidia priced lower than they expected (still too expensive imo) and AMD needed to react and price their card cheaper. Problem is retailers already paid for shipments so AMD needed to settle some sort of reimbursement process for the soon to be out of pocket retailers.
This was a big issue for them, but also they realised they could generate more frames if they wanted to, and match Nvidia so they would be able to also claim crazy high FPS figures (it’s all nonsense, we care about raster performance).
To be able to do this they needed a couple of months to dev and test it before reviewers get it.
So delaying launch let’s them solve both problems with the extra time, but in reality they are missing a window to gain market advantage while also being able to align the narrative with what gamers care about (pure raster performance).