Activision hasn’t helped Microsoft grow Xbox Game Pass, says report
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Activision hasn’t helped Microsoft grow Xbox Game Pass, says report
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A new report shows that Microsoft's acquisition of Activision-Blizzard hasn't been as helpful to Xbox Game Pass as the company hoped.
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Game Pass’ revenue grew by 5.7% in the year to June, which is below the internal target of 11%. Following the service’s declining growth rate, it was dropped as a metric contributing to Microsoft CEO Satya Nadella’s pay in 2023.

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