The 4090 basically never went for MSRP until Q4 2024

This had nothing to do with scalpers though. Just pure corporate greed.

I’m not so sure. Companies were definitely buying many up, but they typically stick to business purchasing channels like CDW/Dell/HP etc.

Consumer boxed cards sold by retailers might have went to some small businesses/startups and independent developers but largely they were picked up by scalpers or gamers.

I work in IT and have never went to a store to buy a video card unless it was an emergency need to get a system functional again. It’s vastly preferred to buy things through a VAR where warranties and support are much more robust than consumer channels.

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