Borderlands 3 was basically a non-stop fart joke, but Borderlands 4 is aiming for something a little higher.
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It’s also worth pointing out that borderlands on it’s own has contributed to the cultural zeitgeist. “Looks like we got a badass” is still a regular quote when bosses appear in games. Every single character has a quotable callout and you can normally spot a BL player and their main by the one they use. Cellshade and rotoscope both has a renaissance after BL2 and cosplay contests regularly have a Moxy or Maya. The best way for Borderlands to keep it’s steam is to just be Borderlands, that alone will make the memes.

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This is what I’m driving at.

Borderlands creates memes. Borderlands isn’t just shoveling in whatever memes are popular at the time of the creation of the game. They’re doing their own thing and letting the players decide what is meme worthy.

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