Marvel Rivals game director Thaddeus Sasser explains why PlayStation exclusive Concord failed upon release.
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“Free” wouldn’t have saved Concord. They had basically no interest in the game from the time it was revealed, and the open beta player numbers supported that. Putting a price tag on the game was an attempt to bleed out less profusely.

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Yeah concord was"free" during open beta and lost users. It was just unappealing all around

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