What happened to Concord? Why did a big Sony first-party game get sent out to die immediately? Is it actually selling badly, or are we just reading the numbers wrong? As usual when questions of this nature crop up, I asked a bunch of professional industry analysts to explain it to me.
I’ve been seeing ads for it for a long time, but the ads don’t even make it clear they’re for this game until 20+ seconds in, at which point I’ve stopped watching.
It’s very likely you too have seen plenty of marketing for this game but ignored it like I did.
Honestly, deadlock doing the whole Fight Club marketing strategy really paid off for them. I heard so much about “the game you weren’t allowed to talk about” on various streams.
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So basically, it’s a poorly marketed $40 game facing a lot of free and popular competition.
Did they market it at all?
All I have seen is the post mortem articles. Deadlock has had more marketing.
They marketed it on their state of plays
Not sure they did… I’ve never even heard of it before until just now
I’ve been seeing ads for it for a long time, but the ads don’t even make it clear they’re for this game until 20+ seconds in, at which point I’ve stopped watching.
It’s very likely you too have seen plenty of marketing for this game but ignored it like I did.
This is literally the first I’m hearing of this game.
Same, never heard of it before this post.
Honestly, deadlock doing the whole Fight Club marketing strategy really paid off for them. I heard so much about “the game you weren’t allowed to talk about” on various streams.