Braid: Anniversary Edition has sold so poorly that it hasn't earned "what we need to make for the company to survive", according to Jonathan Blow.
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I mean, until Chapter 3+4 releases, Deltarune has been free to play.

He’s just merchandised the shit out of it and Undertale.

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If you can pull it off, successful merchandising is far more lucrative than the original media. A tale as old as consumerism.

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