Older gamers are a growth opportunity for AA(A) publishers – here is how to capture it
www.midiaresearch.com
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The days of gaming as a hobby only for young people are clearly over. Unlike in the past, gamers are now sticking with console and PC games into adulthood and old age. Consumers aged 55+ account for almost...
sylver_dragon
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Ya, not surprising. I’m in my late 40’ and game. My father was gaming in his 70’s until his death. My mother, also in her 70’s, plays Minecraft. Video games aren’t the domain of kids anymore. The kids who played them grew up and some folks started to take to them in their later years. They are just another form of entertainment now and not some nerdy, niche thing. Quit trying to gatekeep fun.

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I wish this idea caught on to a larger portion of society. There’s a dating site that has questions you can answer and see what a potential match has answered, one of which was “are computer games childish?”

An unfortunately large portion of women (ages 30-45) who answered that answer “yes” :(

(I’m not looking for men so I don’t know how they respond, I wasn’t trying to be sexist lol)

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think about the parents of 30-45 year olds and how they might have raised their sons vs their daughters, and also the clear pandering to teenage boys in videogames 20 or so years ago. there’s your answer.

thankfully both are changing with time. there are reactionaries who want to stop this change on both sides, but they will fail just like they failed before.

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