This might fall under what you’ve already mentioned but they also have relations with large publications and streamers.
There’s thousands of games released every year but there’s a good chance you can only name less than 30 of them. We often underestimate the power of big marketing.
So true on the power of marketing. I really speak from experience on this too, because I released a game I spent three years of spare time on, tried really hard, but with no marketing budget and no idea what I was doing it barely got any eyes on it. Learned a lot from that experience.
“If you build it they will come” is largely bullshit from my experience. People will never try your stuff if they don’t know you exist.
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This might fall under what you’ve already mentioned but they also have relations with large publications and streamers.
There’s thousands of games released every year but there’s a good chance you can only name less than 30 of them. We often underestimate the power of big marketing.
So true on the power of marketing. I really speak from experience on this too, because I released a game I spent three years of spare time on, tried really hard, but with no marketing budget and no idea what I was doing it barely got any eyes on it. Learned a lot from that experience.
“If you build it they will come” is largely bullshit from my experience. People will never try your stuff if they don’t know you exist.