In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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Honestly the last game I played due to advertising was spore, everything else has been word of mouth and one or two youtube lets plays.

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Really? Just a reminder, Steam’s front page and recommendations aren’t word of mouth.

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Honestly steams front page reccomendations consistently miss the mark for me.

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