‘Marketing’s dead, and I can back this s**t up’: Larian’s publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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‘Marketing’s dead, and I can back this s**t up’: Larian’s publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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I wish this was true, but marketing is explosively effective. I have a top 10 VR app and it only gets sales when I market it despite the glowing reviews. Heck you cannot even sort by review on many sites as then you would not need to market if you title was great.

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