‘Marketing’s dead, and I can back this s**t up’: Larian’s publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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‘Marketing’s dead, and I can back this s**t up’: Larian’s publishing director says players ‘just want to be spoken to, and they don’t want to be bamboozled’
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In our State of PC Gaming roundtable, Larian's Michael Douse argues marketing isn't the right way to reach today's gaming audience.
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I wish that was actually the case but we all know marketing works like gang busters on gamers looking for their next fix. It it wasn’t they wouldn’t be hiring psychologists and paying them mid to high six figure starting salaries.

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