How Neopets’ nostalgic revival tripled users in six months
www.theguardian.com
external-link
An icon of millennials’ childhoods languished for nearly two decades. Now it’s attempting a comeback – banking on the fact that it hasn’t changed at all

cross-posted from: https://programming.dev/post/12852381

With efforts to resuscitate Neopets ramping up, monthly users have nearly tripled to 300,000 in the past six months, and the company is on track to be profitable by the end of 2024, [current Neopets Team CEO] Law said.

Also notable:

Law said that rather than cracking down on fan-created components, the company is embracing them. It launched a “Neopass” login system that allows users to access games across the Neopets system, including third-party and fan-made games.

livus
link
fedilink
59M

Cool, I still have my pw but haven’t been there in years. Will go and feed my immortal pets.

Create a post

Sub for any gaming related content!

Rules:

  • 1: No spam or advertising. This basically means no linking to your own content on blogs, YouTube, Twitch, etc.
  • 2: No bigotry or gatekeeping. This should be obvious, but neither of those things will be tolerated. This goes for linked content too; if the site has some heavy “anti-woke” energy, you probably shouldn’t be posting it here.
  • 3: No untagged game spoilers. If the game was recently released or not released at all yet, use the Spoiler tag (the little ⚠️ button) in the body text, and avoid typing spoilers in the title. It should also be avoided to openly talk about major story spoilers, even in old games.
  • 1 user online
  • 2 users / day
  • 14 users / week
  • 189 users / month
  • 1.38K users / 6 months
  • 1 subscriber
  • 1.34K Posts
  • 14.4K Comments
  • Modlog