Right, but I feel that this method of distribution is very similar to gift cards in that the retailer has no control over pricing, promotions, etc. additionally, these codes cannot be re-used.
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This is true, but they’re also now selling digital-only consoles. For some customers, the digital store is their only choice.
Don’t/can’t you still buy codes in other stores, though?
You can buy Apple gift cards in other stores too
But not directly the apps. I can, however, for example buy codes for individual xbox games from different vendors.
Right, but I feel that this method of distribution is very similar to gift cards in that the retailer has no control over pricing, promotions, etc. additionally, these codes cannot be re-used.