Ubisoft has said the recently released Skull and Bones has achieved “record player engagement” since launch, although it has yet to announce how many copies it’s sold or how many players it has.
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I’m assuming the vagueness of the phrase “record player engagement” means it has a lot more to do with engagement with whatever microtransaction they have going than engagement with the game itself.
The game had an 8-hour free trial. That would drive the “engagement” they’re talking about, and I’m guessing it’s the only positive news they have. If the game was selling well or had significant daily active users, they’d be talking about that instead.
if they had actual sales or revenue to brag about, they would have.