The latest rebranding of subscription service Ubisoft+ accompanies the release of Prince of Persia: The Lost Crown

This is the direction the big companies are looking to move in. This is the direction Microsoft is banking on, too. Even if you like one service more, the end result may be the same. It’s a matter of time before we see subscription exclusives.

GamePass subscribers are the pre-orderers and mtx consumers of yesteryear, normalizing the industry to practices harmful to general consumers.

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