Electronic Arts’ 2024 Frostbite rebrand signals a new, more collaborative era for its cutting-edge game engine.
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81Y

It’s pretty cool how they documented the design change. I thought the 2013-2023 version looked the best but I gotta admit that the new one looks pretty slick when it’s combined with the cover art.

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81Y

I really agree. As quick as I am to be cynical about low-impact press releases from a conglomerate, I do find it interesting to read through design changes and the symbolic meaning in branding.

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