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Netflix was cheap because no one valued streaming rights initially, and thus there was little competition for those rights. Once companies realized how valuable the service was, prices shot up.
One of those strange situations where increased competition increased prices.
Yes, that makes the gamepass situation even more egregious. Everyone knows the cost of making games, but only Microsoft can afford to literally lose money for a decade to secure dominance.
No one can compete because everyone else has to run a real business