It depends on the genre of the game.
Fighting games like Mortal Kombat? Put the men in skimpy outfits that show their muscles like the women.
Survival game? I don’t need to see the characters sexualized while they’re trying to survive a zombie apocalypse. Give me character depth and growth, empathy, and strong story-telling visuals. I’ll fall in love with man or woman that way.
I somehow missed all news about Life by You. Yikes at some of those screenshots of development. The art style was…oof.
This genre desperately needs more competition and I’m happy Paralives has survived to see the light of day. I remember learning about it a long time ago and was very hopeful then. The dev team seems really responsive to what the fan base wants as well!

Geralt from the Witcher fits nicely on this list.