Treated myself to an ultrawide and rtx 3070 during the pandemic for Cyberpunk and Battlefield 2042… and for work and study, of course. Cyberpunk was a bit choppy, but I got used to it–thankfully only ever crashed a few times during my playthrough. Played Horizon: Zero Dawn, Apex Legends, Star Wars: Fallen Order, Titanfall 2, and some other games, mostly FPS/shooters (NMS, hunting games)… then it became a glorified Fall Guys machine for a bit until I got a PS5… next upgrade may be when the 4090s come down in price, or whenever 24 GB of video ram is more affordable (I actually could use the extra ram for work-related experiments). Maybe a sidegrade to the steam deck?
M$ is a 2.5 trilion dollar company that can’t manage game studios because it’s not one of their core competencies. They prop up their failed xbox gaming division with enterprise sales and cloud computing. I honestly don’t think M$ even cares about xbox as a console; it’s just a vehicle for cloud gaming, subscriptions, and a way to ensure developers also develop for PC/Windows.
M$ is looking long term. They can afford to bleed money for another 5 to 10 years, as long as they buy brands/studios with influence; they’ll try to condition the next generation of kids to accept subscriptions and live-service games. It’s the worst of worlds; a regular gaming company would be forced to innovate, restructure, or sell itself–xbox can just fail and instead of improving internally, they have unlimited non-xbox money to spend.
I also think xbox, even failing, is just a marketing vehicle for M$. They want to influence kids and teens into associating M$ with cool things. They’ve failed to produce any games (yet) to compete with Sony this generation, so their last ditch effort is to just buy a studio with mindshare. You’ll never hear a straight answer as to how much money xbox is losing, because they probably hide it behind some cloud/services or marketing account.
There is one way I’d be okay with M$ buying Activision Blizzard: they need to spin off the xbox brand into it’s own company and let it stand on its own. Then, we’ll see if the company is really viable as its own entity or if its just a money-losing strategic brand for M$.
No doubt in my mind M$ employs obfuscated layers of (contracted) marketing to astroturf, including downvotes of your cautionary comments. The line between a fanboy and astroturfer is blurred.
Gaining subscribers/customers while bleeding money, then charging more money once your competitors are forced out of the market or investors want to cash out, is a basic strategy… I doubt Game Pass was ever profitable, it was all an illusion propped up by accounting tricks and obfuscated/discounted internal operating costs (where M$ can shift xbox costs to money-printing cloud services division).
No doubt after years of failed xbox, that Phil Spencer is just a corporate suit executing the vision of M$ as a whole (in which Games is just an inconvenient detail). Expect more of the same, bundling of other services, no actual good in-house games. Activision acquisition in part of this strategy to pump up Game Pass, since M$ internal studios have not produced anything noteworthy this generation. I expect the next xbox to have cheaper hardware to undercut ps6, but to have increased game pass incentives to make up for it. maybe a random bundle with netflix. you gotta think outside of the (x)box for whats coming next.