The winner of the cube game got to be the “god” of Peters next game which was an MMO-like thing. Only after he won his prize the studio kind of forgot about it and just moved on so he never really won anything
There’s a really good piece about it but I don’t recommend reading it, it’s just frustrating and predictablely shitty behaviour
I don’t think it’s in its final form.
It’s obvious that brands and influencers were offered the chance to be pre-verified and, while I haven’t seen direct evidence myself, the word is that they could get some kind of FB/insta promotional discounts by being there to post on day 0 with a witty canned line about how great it was to be on threads
So when the app opened to the masses, they don’t have to follow anybody or wait for their friends before it had “value”. They open it up and there are a bunch of brands and “personalites” making it looking like it’s already alive and the place to be
The other stuff will probably come later… although there’s the chance that they’re going after tiktoks model of “we know what you want”
He’s a great developer and a shitty producer. When he’s in charge of his own projects there’s nobody holding him accountable and it just spirals into madness and then halfway through when all the hard and fun work of really designing the game is complete, and all that’s left is the boring business of production and finishing the damn thing, he just ADHDs off into the distance chasing the next cool idea/design challenge
Somehow he’s able to keep funding that arrangement, so it hasn’t changed.