That is, the skill of a Hollywood star is not really anything to do with the product, but simply being famous, recognizable, and likeable.
I bet studio execs and agents hate having to deal with their stars’ erratic behavior off screen and their personal projects. AI stars voiced by unseen voice actors are much more easier to deal with and they can pay voice actors less. This is IT driven enshittification of the entertainment industry.
Before and on release date, most sales are to a minority of highly engaged gamers that then create reviews and hype. Ubisoft needs that hype as they know the majority of the profit they will make is from sales after the release when the general public reads those reviews and then decide to spend their dollar on the game because the reviews were good. Also the majority of the general public won’t pirate anyway…