Ads aren’t supposed to make you click through, they’re supposed to lodge a brand in your brain.
If you’ve seen 5 ads for red delicious apples and 0 for pink ladys, the next time you go to buy an apple you’re more likely to pick a red delicious even though pink lady’s are superior in every single way. That’s how they get you.
I’m Dutch so I use my bike multiple times a day. Flats are pretty common.