The Animal Crossing fandom is all three at once.

Some players are super nice and helpful. They do things like giveaways, share when they have high turnip prices, and let others in their town to recruit moving villagers.

Then you also have people who literally charge entry fees for their island. They’ll use this to sell items and villagers to other players. I’ve even heard of people running scams this way. Even worse is the people who charge real money (this is generally frowned upon in most communities, but pretty lucrative on eBay and Etsy).