Ubisoft CEO Yves Guillemot has spoken out about "malicious and personal online attacks" that have been directed at his employees and partners, citing it as one of his major concerns in the games industry at the moment.

I know Ubisoft has a history of making greedy decisions, but when I see the disgusting backlash they get for being woke I can’t help but get curious about the game. There’s something irresistible about that kind of salt. That’s basically how AC Valhalla got in my backlog.

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