I don’t know the internals of their price decision, but IMO the controller should be sold at close to margin or at a loss. Their real money maker is in selling games and steam item trading. Their hardware should be accessible. The goal shouldn’t be to get a profit out of the controller, it should be to make people stick with the platform and create brand loyalty.
But who knows, maybe the costs of making one is just that high.
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$149 for Canadians…
I don’t know the internals of their price decision, but IMO the controller should be sold at close to margin or at a loss. Their real money maker is in selling games and steam item trading. Their hardware should be accessible. The goal shouldn’t be to get a profit out of the controller, it should be to make people stick with the platform and create brand loyalty.
But who knows, maybe the costs of making one is just that high.