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What says about them is market performance. Year over year growth for the past 3 years, 60th in top ecommerce sites for electronic-related domain.
https://ecommercedb.com/store/dbrand.com
We can judge all we want by their approach, but their performance numbers don’t reflect your theory. Perhaps you’re not their target demographic, and that’s ok.
Yup, I’m definitely not their target demographic, device as my point. I’m not saying you or anyone else shouldn’t buy their products based on their marketing, only that it repels me as a customer.