Clicks Communicator is phone purpose-built for taking action and communicating in a noisy world with deeper context, versatile input and greater control in a compact design.
They’re afraid to go full bore advertising it as a minimalist alternative. If they weren’t, they would have offered more thoughtful features beyond the (admittedly great) notifications-only home screen. But that’s secretly who this phone is for. I am sure they’re just afraid to pigeonhole it. Calling it a second phone is silly and will sell it to about 50 people but it leaves any other potential buyer to interpret what it is and why they might want it for themselves. It’s a…whatever strategy.
I know why I want it, and the early bird price (slash threat of the higher price later) is certainly compelling, but:
I just put a fresh Clicks case on my existing phone
I just paid that phone off and I don’t see any need to upgrade
I ordered a Clicks Power Keyboard or whatever they’re calling the other thing they announced at the same time (and doesn’t that purchase contributing to diverting me from the Communicator suggest they’re cannibalizing their own moment by announcing both at the same time?) so I’ll have that as well as my fresh Clicks classic case to buy me further years (one hopes) with my current phone and
I expect that when my phone DOES finally die, yes, I will absolutely look at the Communicator if it’s still around / affordable used (which it should be since it’s affordable new). At that time, it’ll also have come out and been reviewed extensively, so there also won’t be any guesswork in whether it’s worth picking up.
They’re afraid to go full bore advertising it as a minimalist alternative. If they weren’t, they would have offered more thoughtful features beyond the (admittedly great) notifications-only home screen. But that’s secretly who this phone is for. I am sure they’re just afraid to pigeonhole it. Calling it a second phone is silly and will sell it to about 50 people but it leaves any other potential buyer to interpret what it is and why they might want it for themselves. It’s a…whatever strategy.
I do think there is also just an aspect of the people running this company living in a bit of a tech bubble where they are constantly changing their phones and carrying around multiple at the same time. The “second phone” thing gets pushed constantly by tech YouTubers like Michael Fisher (who is behind Clicks), so much so that the term “daily driver” has become normal lexicon for these people. No one in the real world talks about their phone like this, it’s just our phone. We don’t have another one, unless it’s an older model sitting in a drawer somewhere. I’m not sure YouTubers understand this, though.
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They’re afraid to go full bore advertising it as a minimalist alternative. If they weren’t, they would have offered more thoughtful features beyond the (admittedly great) notifications-only home screen. But that’s secretly who this phone is for. I am sure they’re just afraid to pigeonhole it. Calling it a second phone is silly and will sell it to about 50 people but it leaves any other potential buyer to interpret what it is and why they might want it for themselves. It’s a…whatever strategy.
I know why I want it, and the early bird price (slash threat of the higher price later) is certainly compelling, but:
I do think there is also just an aspect of the people running this company living in a bit of a tech bubble where they are constantly changing their phones and carrying around multiple at the same time. The “second phone” thing gets pushed constantly by tech YouTubers like Michael Fisher (who is behind Clicks), so much so that the term “daily driver” has become normal lexicon for these people. No one in the real world talks about their phone like this, it’s just our phone. We don’t have another one, unless it’s an older model sitting in a drawer somewhere. I’m not sure YouTubers understand this, though.