The key is that they target what most people need, and given the average Steam user has a 3060, the bar isn’t set very high. It also doesn’t have to be when your competition is consoles. Anybody who isn’t dumping their salary into PC upgrades will brag about it when they finally upgrade to a new machine, but in that 5+ year gap between upgrades, they will drift towards the average. If Valve prices it right, then they’re just selling you the equivalent of a 3 year old machine but with new parts, and that’s fine at the right price.
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The key is that they target what most people need, and given the average Steam user has a 3060, the bar isn’t set very high. It also doesn’t have to be when your competition is consoles. Anybody who isn’t dumping their salary into PC upgrades will brag about it when they finally upgrade to a new machine, but in that 5+ year gap between upgrades, they will drift towards the average. If Valve prices it right, then they’re just selling you the equivalent of a 3 year old machine but with new parts, and that’s fine at the right price.