In an interview with IGN, Nintendo has explained why it made Switch 2 Welcome Tour a $10 standalone game and not a free console pack-in.
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In 2006 they bundled Wii Sports with the Wii, which seemed to benefit them considering the Wii’s success. Though, the Switch 1 had a the demo “1, 2, Switch” for 60 USD and sold better than the Wii, though culturally, more people probably know about Wii Sports compared to 1, 2, Switch.

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And Reggie had to fight hard to get them to do it.

“We do not give away our software,” Miyamoto said. Guess he forgot about all these somehow.

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