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The solution to that is verifying sources and cross-referencing to make sure that its actually real. It has been possible for a very long time to edit images and videos in a way that appears real, AI just makes the process faster.
I think the speed does make a qualitative difference though. With AI it’s now possible to churn out content very quickly and very cheaply. So, having a way to track factual content is becoming increasingly important. I do agree that focusing on watermarking factual footage to make it verifiable instead of AI generated content would probably be more productive.