RedNote, also known as Xiaohongshu, rockets to top of US app stores, along with ByteDance’s Lemon8

New users have piled in to the Chinese social media app RedNote just days before a proposed US ban on the popular social media app TikTok, as the lesser-known company rushes to capitalize on the sudden influx while walking a delicate line of moderating English-language content.

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-33M

out of 170 million; less than 1% 🤦‍♂️

Because tiktok still works. The majority won’t seek out something else until the day that tiktok turns off (assuming that it does.)

davel [he/him]
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133M

In only two days, more than 700,000 new users joined Xiaohongshu, a person close to the company said.

RemindMe! 7 days

That’s still an absurd amount given the context

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