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Those are both Nintendo, not merely ‘Japanese’. However you may feel about Nintendo’s legal proclivities, they are a longtime major player in the industry and, despite the gimmicky nature of the last few consoles, produce a very consistent, high quality with a brand perception in the ballpark of Disney. Those two things make them the default choice for any content-conscious parents or grandparents buying for kids, which has historically been the bulk of the market.
//edit: I guess that is half the explanation- the other half is the now large population of gamers with very warm, nostalgic feelings for Nintendo IP after the massive impact it had on their youth.