With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executive

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Right. The two games I play the most are Minecraft and Factorio. Both not amazing graphically but they’re fun.

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But executives don’t look at fun. They want something flashy to catch attention in an ad, neither Minecraft nor Factorio look like they imagine a fun game should. They don’t have outstanding visuals for their generation not audio, so really they don’t see the appeal. They want cutting edge for the sake of being cutting edge. They want cool because, to them, being cool sells more than being fun.

With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executiveplus-square

With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executiveplus-square

With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executive - AUTOMATON WEST

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With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executive

With development costs rising, we need to make games based on user feedback, not numbers and data from the past, says NEXON Games executive