The Verge "infiltrated" the worst kept secret in gaming for no other reason than to show off to the "the gamers" that they could, then seemed put out that they got banned for breaking the only rule.
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Is there a chance Valve did this on purpose? An NDA isn’t anything new, but they didn’t have people sign any and a simple in game notice, to not share information, is pretty much the same, as telling people to not think about a purple elephant, the second you mention it. Marketing is everything these days and all I see is a ton of news and people talking about this game. You almost couldn’t have done it any better way.

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