In a new survey among developers, nearly 90% believe that major premium games don't need microtransactions to be a success.
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I never really thought devs misunderstood that. They aren’t the problem. Do the same survey with the publishers.

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“…The price point, at the time, was the issue. We felt, it’s probably worth this,” he said. “I won’t say who at Microsoft said, ‘Well, that’s less than we sell a theme for; a wallpaper is more than that. You should charge this; you can always lower it’”

Even the horse armor, allegedly, was heavily influenced by Microsoft.

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