The most cost-effective way to get new users on the Epic Games Store has been the free games, not the exclusives.
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Because the user acquisition is how they’ll end up making money. The more people in their ecosystem the more people they have who are willing to spend in their ecosystem.

The free games is probably a good avenue for them to get some potential buyers.

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I believe that they believe that, but while that results in a number of people with Epic accounts and libraries, I think that’s a very different number than people who will spend money in their store. From my perspective, they do nothing to offer me a better product or experience than Steam or GOG, and that’s before we even get to the part where they don’t support my operating system.

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