Embracer's Lars Wingefors on the "brutal truth" of the AAA market
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Embracer Group's latest financials showed the stark contract between two of the firm's biggest releases from its past f…
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The truth of the matter is that AAA games have become so risk adverse and so determined to get all the money that they’ve become a risky purchase for players. Though recent publisher action has proved that’s true of some indies too. Getting players to pay full price in this market is going to be increasingly hard.

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