Japan's Toyota Motor will pair up with China's Tencent while Nissan will team up with Baidu, the companies said on Thursday.
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Toyota, the world’s largest carmaker by volume, will include technology from tech giant Tencent technology in a China-made passenger vehicle that will go on sale this year, said Toyota’s Yiming Xu, a director for brand and communications for China.

So, that makes it sound like they’re just tailoring their Chinese market cars for that market. Seems like a normal thing to do.

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